Thursday, March 3, 2016

Top 3 Benefits Of Shopping Apps For Your Ecommerce Business

Many believe that only large brands can afford a mobile app. However, several small to medium-scale businesses are leveraging mobile app development to promote their brands and to connect with prospective customers. Tampa in Florida presents a promising picture when it comes to the development of feature-rich shopping apps. So, if you're looking for mobile application development, Tampa is the place to explore. Based on a recent article published by Forbes, the right mobile app can give your business the required mileage as far as marketing, promotion and customer engagement is concerned. Here are three of the most important benefits of shopping apps for your ecommerce business:

1. Inbuilt Features Take Your App to the Next Level


Integral features such as camera, location tracker or microphone will help you monitor your customers' activities. For example, there are specific shopping apps that make the best use of the camera feature. How? These apps allow shoppers to take their selfies and post the same in the app. This helps the other buyers make an informed purchasing decision. The features are beneficial for ecommerce site owners and customers.

2. Improves Your Business Visibility at All Times

Based on a 2015 data by the statistics portal Statista, m-commerce retail sales in the United States reached a whopping $74.93 billion. Again, the total smartphone users in America was $65.2 million. The perfect mobile app for your business is the one-stop shop for mobile customers. Some of them also help shoppers to work offline. They can take a look at their saved wish lists or most popular products offline. Later, customers can go online to click the 'Buy' button and finalize their purchase.

3. Helps You Know about Customer Shopping Habits

Mobile apps offer deeper insights into customer likes, dislikes and buying habits. This helps your business to attract repeat buyers and loyal customers. This way, your shopping app improves customer engagement with your brand. Based on your customers' buying habit, you can recommend products that they would love to purchase.

Mobile application development in Tampa is booming, and can provide a significant payoff to your ecommerce business. Develop user-friendly and engaging apps to attract more customers.

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